Cactus Sky Communications Partners with Return Path to Increase Client Sales

FOR IMMEDIATE RELEASE, Lakewood Ranch Florida, July 26th 2012. Today Cactus Sky Communications announced its partnership with Return Path to effectively increase sales for their clients. Cactus Sky Communications is one of the premier email marketing companies in the country. Their goal is to ensure that each and every one of their clients has the highest inbox placement possible in order to ensure the highest Return on Investment for their clients. This partnership will provide improved deliverability to Gmail, Hotmail, Yahoo!, Comcast and many more email providers worldwide; bypass many spam filters, ensure active links and unblocked images. The end result is greater ROI on all of their client’s email program investment.

“We find that many of our clients have had a large amount of spam complaints from their email lists, or may even have been black listed by certain email senders due to not being safe sender certified and not properly marketing to their prospects. We are excited about this partnership, because now we are able to reverse some of the damage that they may have unknowingly caused and increase their sales as a result.” Peter Martin, President, Cactus Sky Communications.

Certified program members average a 27% lift in overall inbox delivery rates--some see over a 40% lift. And that lift in delivery lays the groundwork for the higher response rates that translate into direct revenue for marketers in the safe sender program.

Return Path Certification is an exclusive white listing program with deep corporate and consumer market coverage. Senders, receivers and consumers all want permission-based email to reach its destination. Certification provides ISPs with a white list of trusted senders who meet high program standards, so ISPs can let their mail through with confidence. Certified senders get higher delivery rates—and that means higher response rates. Senders seeking to join the program must meet Return Path’s rigorous standards for both their email infrastructure and practices.

“By offering this program to our clients, we are able to not only increase deliverability, but also increase sales, online reputation and the level of trust they have with their prospects and customers. Those are huge values that cannot be achieved easily, but this program is able to help us offer those benefits to our clients.” Peter Martin, President, Cactus Sky Communications.

July 26, 2012